GlowUp Beauty: The Unfiltered TikTok Launch
Zero-budget organic video series leveraging creator stitches that garnered 32M impressions and sold out initial inventory in 48 hours.
Senior Social Media Strategist & Brand Voice Architect
Crafting viral cultural moments, community flywheel mechanics, and witty brand voices across TikTok, X, Instagram, and LinkedIn. Transforming passive followers into vocal brand evangelists.
Organic impressions, community growth, and engagement statistics
Breakdowns of cultural moments, memes, and community-driven brand activations
Zero-budget organic video series leveraging creator stitches that garnered 32M impressions and sold out initial inventory in 48 hours.
Transformed corporate developer brand into an authoritative, witty meme presence on X, growing active followers from 12k to 180k.
30-day user-generated content challenge engaging 45k participants sharing zero-waste morning habits on Instagram Reels.
Available for brand voice workshops, social campaign strategy retainers, and creator management.