$18M+ Managed Ad Spend · $45M New ARR

Scaling Predictable Customer Acquisition Engines for High-Growth Tech Companies

Fractional VP Growth & Demand Generation Specialist

Combining paid acquisition engineering (Google Ads, Meta, LinkedIn), algorithmic lifecycle retention, and rigorous conversion rate experimentation to slash blended CAC while scaling recurring revenue.

Growth Metrics & Financial Impact

Hard performance data delivered across client portfolios

-38%
Customer Acquisition Cost (CAC) Reduction
4.8x
Blended Return on Ad Spend (ROAS)
$45M+
New Annual Recurring Revenue Scaled
140+
A/B Growth Experiments Run

Documented Growth Case Studies

Full-funnel optimizations from first impression to enterprise contract expansion

FinTech Scaleup: $2M to $10M ARR in 14 Months

Rebuilt search and paid social engine with intent-based audience tiers and dynamic landing pages, slashing CAC by 44%.

Demand GenPaid MediaFinTechB2B SaaS

AI Workflow Tool: 0 to 250k Active Users

Architected viral product-led growth referral loop and programmatic SEO pages generating 140k monthly organic visits.

PLGViral LoopsSEOProduct Growth

Healthcare SaaS: Enterprise Lead Engine

Targeted account-based marketing (ABM) campaign across LinkedIn and content syndication securing 68 hospital meetings.

ABMLinkedIn AdsEnterprise SaaS

Request a Strategic Growth Consultation

Available for fractional VP Growth retainers, channel audits, and enterprise demand gen roadmaps.

San Francisco / Remote
Accepting 1 new fractional advisory retainer